Ivant Technologies

Challenge

The PC hardware retail industry is characterized by low margins and intense competition. To increase its profitability, PC Corner has to boost its brand awareness through effective advertisement, and this was successfully carried out through an online presence. From zero internet presence they were able to corner a significant portion of the Philippine online PC retail market.

Business Solution

The Ivant team developed a consumer website which combines aesthetic features and web usability. Apart from being an online marketing tool, its website allowed the company to have a business solution where their price list can be updated in real time through a backend module. This price list can be easily downloaded by the consumer in PDF format.

Ivant also enabled PC Corner to be differentiated from its major competitors through the PC Builder module. This is a web-based application which permits the consumer to construct personal computers based on their specifications and get a timely quotation online. The website bagged the FIRST PLACE AWARD in the E-commerce category in the Philippines Webby Awards 2003.